Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From the beginning, fine craftsmanship and technical innovation have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile. This unique development led to inspire the brand’s name, which translates as ‘water shield’, from Latin.
Known for such iconic pieces as the trench coat, which was developed for the British military in WWI & WWII, Aquascutum then went on to receive the Queen’s award for export achievement in 1966. Ten years later saw a feature in Vogue Magazine, to celebrate 125 years of the brand. Their Vicuna club check print that they have become synonymous with is still recognised worldwide to this current day.
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