Hiut make jeans. That’s it. Nothing else. No distractions. Nothing to steal their focus. No kidding themselves that they can be good at everything. No trying to conquer the whole world.They just do their best to conquer their bit of it. So each day they make the best jeans they know how. Using only the best quality denims. Cut them with an expert eye. And then let the ‘Grand Masters’ behind the sewing machines do the rest.
There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time and with lifetime repairs to back up their hard work. It makes obsessing over each and every detail worth all the effort. That’s our reward. That’s why they stick to just making jeans. Yup, Hiut just make jeans. That’s all folks.