In 1949, Keds established PRO-Keds, an American athletic footwear line, primarily intended for basketball. By the late 70s, PRO-Keds had become synonymous with massive sports figures and attained its own cult status as the first real sneaker with style amongst New York's early hip hop community. Today PRO-Keds remain focused on their collection of classic styles, updating them with premium materials and technology. 

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